In celebration of their 10-year anniversary, the board members and youth staff of Sharing The Love Foundation wanted to update their logo. The goal was to design a logo that felt more “youthful” and progressive without deterring to far from the original design; keeping in alignment with the organizations founding principles and duty to service.
Through a series of online surveys, we explored the organization’s perception amongst key stakeholders (volunteers and donors) as well as desires and attitudes of internal team members (youth leaders and board members). Findings showed that a successful logo redesigned would call for changes in both color scheme and typography.
